Insights & News

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Measuring content marketing ROI: 19 KPIs to consider

Jeff Roberts 9/21/23 Jeff Roberts 9/21/23

Measuring content marketing ROI: 19 KPIs to consider

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4 key takeaways on the future of health

Sara Payne 9/21/23 Sara Payne 9/21/23

4 key takeaways on the future of health

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How to go beyond thought leadership to become an industry-leading voice

Elizabeth Mortek 8/14/23 Elizabeth Mortek 8/14/23

How to go beyond thought leadership to become an industry-leading voice

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Effective SEO strategies for businesses with limited resources

Jeff Roberts 8/14/23 Jeff Roberts 8/14/23

Effective SEO strategies for businesses with limited resources

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Leading digital transformation within a global, multi-SKU manufacturing corporation

Stephani Simon 6/13/23 Stephani Simon 6/13/23

Leading digital transformation within a global, multi-SKU manufacturing corporation

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Plagiarism & fact-checking: How to handle AI writers' most glaring gaps

Jeff Roberts 4/20/23 Jeff Roberts 4/20/23

Plagiarism & fact-checking: How to handle AI writers' most glaring gaps

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3 keys to a successful influencer relations program

Sigred Mellem 4/12/23 Sigred Mellem 4/12/23

3 keys to a successful influencer relations program

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5 questions to ask when scoping a content strategy

Claire O'Leary 3/8/23 Claire O'Leary 3/8/23

5 questions to ask when scoping a content strategy

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5 healthcare marketing trends to watch for in 2023

Claire O'Leary 3/8/23 Claire O'Leary 3/8/23

5 healthcare marketing trends to watch for in 2023

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4 hot takes on generative AI tools

Claire O'Leary 3/8/23 Claire O'Leary 3/8/23

4 hot takes on generative AI tools

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Top ways to evolve your content marketing efforts in manufacturing

Jeff Roberts 1/19/23 Jeff Roberts 1/19/23

Top ways to evolve your content marketing efforts in manufacturing

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Eyes wide open: 7 experts weigh in on the top content challenges marketers will face in 2021

Ashley Zeckman 1/27/21 Ashley Zeckman 1/27/21

Eyes wide open: 7 experts weigh in on the top content challenges marketers will face in 2021

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8 make or break content marketing lessons from 2020

Ashley Zeckman 11/17/20 Ashley Zeckman 11/17/20

8 make or break content marketing lessons from 2020

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Ann Handley shares 3 pandemic-inspired content marketing principles designed to last

Ashley Zeckman 11/5/20 Ashley Zeckman 11/5/20

Ann Handley shares 3 pandemic-inspired content marketing principles designed to last

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5 lessons from Manova: How will healthcare companies rise to the occasion?

Sara Payne 10/16/20 Sara Payne 10/16/20

5 lessons from Manova: How will healthcare companies rise to the occasion?

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How to squeeze every last drop out of your existing content

Amanda Rueb 9/16/19 Amanda Rueb 9/16/19

How to squeeze every last drop out of your existing content

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Top manufacturing award opportunities for 2020

Alley Nissen 7/19/19 Alley Nissen 7/19/19

Top manufacturing award opportunities for 2020

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Think smarter about your placements: Manufacturing news outlets with high domain authority

Becca Lunt 6/12/19 Becca Lunt 6/12/19

Think smarter about your placements: Manufacturing news outlets with high domain authority

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Guerrilla marketing in the B2B space: 4 ways to let your hair down and generate leads

Ashley Fischer 5/15/19 Ashley Fischer 5/15/19

Guerrilla marketing in the B2B space: 4 ways to let your hair down and generate leads

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Optimizing your PR metrics with the help of Google Analytics

Becca Lunt 4/26/19 Becca Lunt 4/26/19

Optimizing your PR metrics with the help of Google Analytics

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